Readership
Print

READERSHIP: 152,100

CIRCULATION: 39,000

DISTRIBUTION: HONG KONG, MACAU, TAIWAN

29% Direct subscriptions

32% Sales in bookstores, retail outlets and newsstands

12% Mailed to architects & designers

12% Placed in each unit in luxury residence, serviced
apartments and co-working spaces

10% Distributed to clubs, associations, airline lounges, restaurants, cafés and fitness centres

5% Distributed at industry/marketing events and design fairs

Online

Total Readership: 10 Million

HomeJournal.com 500K imp/mth
100K+ Fans
15K Followers
Avg Views 6K

Official Partners

Our Audience
Median Age Avg.HHI Gender Position Home Size
Fremale VS Male
Print: 38 Print: $1.2M Print: 68% vs 32%
69%
Top Management
70%
800+ sq.ft.
Online: 32 Online: $960K Online: 64% vs 36%
Purchasing Decisions
83% Have been influenced in their purchasing decisions by our marketing sections
Intend to make a purchase
in next 12 months
Top 6 non-home related categoriesOur readers also display strong buying signals
74% Bedding
88% Furniture
79% Home Tech & Automation
62% Home Décor Products
55% Kitchen Appliances & Cabinets
60% Interior Designers / Decorators Service
(a) Travel
(b) Education
(c) Financial Services
(d) Real Estate / Residential Properties
(e) Consumer Electronics
(f) Apparel & Accessories
Figures based on data gathered in Home Journal’s reader survey, google analytics & facebook insights reports